Design Week
21 May 2009
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Copy right now
21 May 2009
Attention spans are shrinking rapidly, so advertising copywriters have to work harder than ever to engage consumers. David Bernstein looks at their plight
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Craig Bainton
21 May 2009
Craig Bainton, a final-year transport and product design BA student at Coventry University, has designed a powered wheelchair which balances on a sphere to allow for good manoeuvrability. Banton says, ‘I embarked on this project as I have a sister with disabilities and I’ve always found the type of wheelchair she uses to be very inadequate. Wheelchair design has not really changed much since Victorian times.’
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Dead dogs and Englishmen
21 May 2009
Road kill, vodka and supermodels - there’s no such thing as a typical week in Moscow, but it can be a great market to get into, says Kevin Gill
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Don't blame the RP tools - use them well instead
21 May 2009
I was interested in the comments in Voxpop responding to Jonathan Ive’s assertion that rapid prototyping is distancing designers from the physical process of design (DW 30 April).
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Entering overseas markets could be a lucrative move
21 May 2009
First it was Dubai, and more recently Abu Dhabi. Now it looks like Oman could be a lucrative market for UK design.
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Format treatment for non-toxic paint brand
21 May 2009
Format Design Studio has created the identity for Londonbased environmentally friendly decorating company Paint The Town Green.
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Inspired: Richard Sunderland - Heavenly Group
21 May 2009
It might be something to do with starting out in the world of newspapers, but the habit of scanning for relevant ads and articles means that I can’t read one these days without a ruler in my hand to chop them up and pass them round. For me, newsprint still rules. The digital age is just going to have to wait.
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Let's regain some of the old-school spirit of invention
21 May 2009
I would like to second Jeremy Myerson’s view (Private View, DW 7 May) that the recession can be a real opportunity, not just for designers, but for everyone in brand development. Invention remains the daughter of necessity, and innovative businesses can turn adversity into advantage by confidently identifying new market opportunities and designing developing brands accordingly.
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More top tips to get your new venture up and running
21 May 2009
I read with interest Suzanne Hinchliffe’s article ‘A leap of faith’ (DW 7 May).
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Nevis Design
21 May 2009
Edinburgh-based consultancy Nevis Design has created an identity for Mackenzie, a new fishing brand from spey `casting world champion Scott Mackenzie. Mackenzie, who designed the products himself, appointed Nevis in March, asking the group to consider the technical precision of his products. Packs and point-of-sale material have also been designed by Nevis. The brand is being rolled out at fishing shows and shops this week.
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News In Pictures
21 May 2009
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News In Pictures
21 May 2009
Spring Advertising and Design has created an identity for play The Massacre, which was banned by author Elizabeth Inchbald more than 200 years ago, and is making its professional world premiere at Bury St Edmunds Theatre Royal on 23 June.
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Sketch it up
21 May 2009
The value of drawing skills in art and design has diminished over the past few decades. As the status quo was challenged in the 1960s, especially in the arts, having superior drawing skills became less important.
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Studio Dempsey
21 May 2009
Studio Dempsey has designed and edited a book, A Bold Experiment, for the Sir John Ritblat Family Foundation. The book celebrates 60 years of the Weizman Institute of Science in Rehovot, Israel, and features photographs by French photographer Jean-Luc Bénard.
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The next wave
21 May 2009
Animation doesn’t have to mean slick, big-budget projects - many emerging artists are going back to basics to convey their message. Yolanda Zappaterra visits the Royal College of Art to find out what the animators of the future are up to
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Verbal fuel
21 May 2009
We have to stretch ourselves to learn to write differently, as too much business-speak does little to inspire or feed the mind. John Simmons sharpens his pen against the corporate jargon that is stifling our creativity
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Voxpop
Thu, 21 May 2009
At an event last week, Peter York asked whether the creative industries can really save us in the recession, or whether this idea was just an example of ‘British self-delusion’. What do you think, and why?
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Wren & Rowe
21 May 2009
Wren & Rowe has created a new identity and label marque for the UK’s second largest Spanish wine brand, Berberana. Appointed directly in October, it was briefed to build on brand heritage and quality to create the look of a market-leading brand. Wren & Rowe’s response was to give more prominence to the Berberana dragon, and design new framing for the lettering. The new bottles are expected to be in UK supermarkets within three weeks.
