Thursday, 31 July 2014
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Neville Brody creates RCA anniversary logo

Neville Brody has created a logo to mark the Royal College of Art’s 175th anniversary.

RCA

Brody, who is dean of the RCA’s School of Communication, has created the logo to be used throughout the year.

The RCA was founded in 1837 as the Government School of Design. It started out with just 12 students, based in a wing of Somerset House.

The RCA now has an enrollment of more than 1100 students from 58 countries.

This year, the RCA is launching new masters programmes in interior design, service design, games design and information experience design.

It is also planning programmes in global innovation design and moving image and documentary animation.

Readers' comments (22)

  • Not sure if you really need the red quarter circle on the 1. I just put a white box over it and it looks loads better - I suggest the RCA should do the same.

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  • Wow! That's a bit of a car crash... you say this guy's dean at the RCA??

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  • Balanced and structured simplicity. Refreshing.

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  • HA HA HA HA, disgrace.

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  • Oh my God it's like kindergarden. What's with all the colours, and why is the crest and the 7 sticking out at the bottom?

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  • @ rob - Google 'Neville Brody' and you'll see why he's dean :)

    This seems a little haphazard but like the mix of old and new, can see it adapting well for other promotional material.

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  • I'm going to reserve judgement until I see the how it works across different platforms. I sense this might come to life when we see it used in a more modular way.

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  • Think its rather unfussy, celebratory

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  • Nice!
    Nice dynamics between the shapes, cool contrast at play with the classic logo and the modernist synthetic forms

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  • Asking for comment on design is fruitless. There's always the snorting design lightweight prepared to vent his unfulfilled, curled-up, buttock clenched vitriol without so much as a consideration for it's actual merit.

    Mindless critique is simple.

    Excelling your way to Dean of the RCA is not.

    Brody deserves better than to be "Have Your Say"ed by anonymous losers with a fraction of his talents.

    It's a logo I can visualise on posters and branding collateral. Works for me.

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