Dalton Maag creates Rio 2016 Olympic typeface
Dalton Maag has created the typeface for the Rio 2016 Olympics, which comprises 5448 bespoke characters.
The letters are created to look like they were drawn in a fast and furious movement ‘suggesting the movements of the athletes in action’.
The range of different curves is designed to give the letters an informality which, says Rio 2016, is ‘inspired by the joyfulness of the Brazilian people’.
The design team also looked to the city of Rio de Janeiro for inspiration – for example the Copacabana pavement is present in the letters ‘N’ and ‘M’ and the letter ‘R’ resembles the Rock of Gávea.
The Rio 2016 font was created by Dalton Maag’s Brazilian office, which worked with the London team during the font engineering stage, and also with Brazilian consultant Gustavo Soares, who worked as the technical interface between Dalton Maag and the Rio 2016 team.
The team worked on the project for eight months, creating 23 studies until all 5448 characters had been perfected.
Beth Lula, branding director for Rio 2016, says, ‘The creation of a proprietary font will perpetuate the brands and the essence of the Games, in addition to being a very valuable addition to Brazilian design.’
The typeface follows the identity for the Rio 2016 Olympics, which was designed by Brazilian consultancy Tátil and launched last year.