Tuesday, 30 September 2014
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Dalton Maag creates Rio 2016 Olympic typeface

Dalton Maag has created the typeface for the Rio 2016 Olympics, which comprises 5448 bespoke characters.

Rio 2016 typeface

Rio 2016 typeface

The letters are created to look like they were drawn in a fast and furious movement ‘suggesting the movements of the athletes in action’.

The range of different curves is designed to give the letters an informality which, says Rio 2016, is ‘inspired by the joyfulness of the Brazilian people’.

'M', and the Copacabana pavement

‘M’, and the Copacabana pavement

The design team also looked to the city of Rio de Janeiro for inspiration – for example the Copacabana pavement is present in the letters ‘N’ and ‘M’ and the letter ‘R’ resembles the Rock of Gávea.

The Rio 2016 font was created by Dalton Maag’s Brazilian office, which worked with the London team during the font engineering stage, and also with Brazilian consultant Gustavo Soares, who worked as the technical interface between Dalton Maag and the Rio 2016 team.

'R' and Rock of Gávea

‘R’ and Rock of Gávea

The team worked on the project for eight months, creating 23 studies until all 5448 characters had been perfected.

Beth Lula, branding director for Rio 2016, says, ‘The creation of a proprietary font will perpetuate the brands and the essence of the Games, in addition to being a very valuable addition to Brazilian design.’

'T' and Christ the Redeemer Statue

‘T’ and Christ the Redeemer Statue

The typeface follows the identity for the Rio 2016 Olympics, which was designed by Brazilian consultancy Tátil and launched last year.

Rio 2016 typeface

Rio 2016 typeface

Readers' comments (22)

  • Oh please. You can't get from the Rock of Gávea to that shape of 'R' to 'provide inspiration'. Who are you kidding? They designed a nice font, and then went out to find images of Rio to fit - and slapped them clumsily over the top. PR at it's most transparent (and maybe effective) but nothing to do with design.

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  • LOOKS GREAT !!!!

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  • Hahaha! And the letter T was derived from the Christ statue. I like the typeface but that is complete nonsense.

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  • Very nice face – but the "inspiration" images are a classic example of post-rationalising. You could find iconic landmarks in any city and make any font fit into them somehow...

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  • Really puts the risible 2012 typeface in perspective doesn't it?

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  • With 5448 characters, no doubt a lot of hard work involved. The typeface conveys an energy no doubt reflecting the brief and subject however perhaps a bit more time should have been spent trying to post rationalise in a more honest way. I'm sure the inspiration images would have been on everyone's mood board but somewhere along the line the pr machine fell short. This should not distract from the fact that Dalton Maag create good work.

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  • Yes nice font, but have to agree with all the other post rationalization comments.

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  • Designers post-rationalise, it's a fact.

    Great face.

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  • Beautiful. But they dont look fast and furious, they look calm and graceful.

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  • Its a great rationalisation, and probably true.

    When did the design community get so bitchy?

    Go do something this brilliant and shut up.

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