Design Week
5 March 2009
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An interview with yacht designer Ken Freivokh
5 March 2009
Yacht designer Ken Freivokh’s Magellano T72 epitomises the open brief he has been given by Italian luxury boat manufacturer Azimut. He explains to Tom Banks how lateral thinking and an 18-hour day underpins his ethos.
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Audsley takes Shaw's post at Ziggurat
5 March 2009
Ziggurat Brands design director Andy Audsley is to replace the consultancy's creative director Kate Shaw, it has emerged.Audsley, who has been with Ziggurat since early 2005, and is the designer responsible for PepsiCo's new brand Red Sky and the redesign of Wall's sausages, has been promoted from his role as design director to replace Shaw, who left to work as an independent consultant earlier this year.Shaw will continue to work with Ziggurat on clients 'across the board', ...
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Brandhouse revitalises Fruit Shoot
5 March 2009
Britvic is set to relaunch its Robinsons Fruit Shoot range with a packaging redesign by Brandhouse.The redesign, thought to form part of Britvic marketing director Simon Stewart’s plans to shift Britvic’s £50m marketing strategy away from a traditional approach, will include a new bottle and outers, as well as pack graphics.Each flavour will feature image collections thought to reinforce a sense of personalisation and customisation, as a way of expression in ...
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Branding to boost low-alcohol market
5 March 2009
New research shows that the UK is downing 76 pints of low-alcohol beer a minute, in a slightly tipsy binge-drinking session unseen since the Middle Ages, when everyone from royalty to street children drank mild stout in favour of choleric water.In a report released earlier this month, Mintel investigates what it calls the 'lower alcoholic' drinks - and particularly beer - market. It finds the sector busy with new product launches that are eroding Kaliber's position as the sector's ...
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Caulder Moore gets the cut for MichaelJohn push
5 March 2009
Caulder Moore is redesigning the interiors of a Mayfair hair salon, ahead of a planned expansion of the brand to create a London-based hair and beauty chain.Michaeljohn, whose customers include Twiggy and Princess Anne, appointed Caulder Moore to revamp the salon about six months ago, following a non-competitive credentials pitch. It briefed the retail design consultancy to create a new interior that will 'put a stronger emphasis on the brand and its history', according to Caulder ...
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Circle develops strategy for Middle East autocare brand
5 March 2009
Circle has been appointed to a six-figure brief to develop a new vehicle services brand for Middle Eastern energy company Adnoc Distribution.Adnoc, whose main business is petrol retailing, and which is owned by the government of the United Arab Emirates, is planning to launch an autocare service comparable to Kwik-Fit in the UK, offering oil- and tyre-changing, among other facilities, in early 2010.The service will sit within the existing corporate brand, designed by Minale ...
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Designers must stick to principles, despite the crunch
5 March 2009
Recently, Design Week has featured more articles on the financial aspects of design than on design itself.
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Government design procurement is based on ignorance
5 March 2009
I read with interest your comment (DW 12 February) on Government procurement of design services. The way public sector contracts are awarded seems inconsistent and incompetent. I have run a graphic design consultancy for 20 years, mainly in education. Public sector design needs are best served by small and cost-effective services like ours. But we lose out time and time again to consultancies vastly over-qualified for the projects on offer, which are thus far more ...
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Holmes Wood shows the way for British Library
5 March 2009
Holmes Wood is creating new wayfinding for the British Library in London.Lucy Holmes, creative director of Holmes Wood, says the consultancy was appointed directly last December. She says Holmes Wood had previously worked with the British Library's head of marketing Penny Hamilton when she was at the Natural History Museum and, prior to that, at the Tate.Holmes says the first thing the consultancy did was to create a wayfinding masterplan. This is being followed by a printed ...
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Inspired
5 March 2009
Sol LeWitt, who was born in 1928 and died only two years ago, is an artist I've admired and respected for some time now, not only for the calibre of his work, but also for the manner in which he executed it.Working alongside celebrated contemporaries such as Dan Flavin and Robert Ryman, LeWitt produced an array of extraordinary pieces of art spanning several media - paper and ink, prints, wall drawings and sculpture, to name a few.Notoriously publicity shy, LeWitt orchestrated ...
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Lighten up
5 March 2009
Outdoor illumination is an increasing presence in urban spaces, but designers are working hard to complement structures rather than obstruct or overwhelm them with inappropriate schemes. Anna Richardson checks out the latest developments
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Medicine show
5 March 2009
What do you do when you reach burnout, realising your work-life balance is way off-kilter? If you're photographer Hege Sæbjørnsen, you rethink, start working with the Samaritans, take yourself off to Japan and read Oliver James' book Affluenza about the 'painful, contagious, socially transmitted condition of overload, debt, anxiety and waste resulting from the dogged pursuit of more'. Then, inspired by global social impact design festivals, you organise a new exhibition in collaboration ...
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News in Pictures
5 March 2009
Magpie Studio has created a new brand for TV and film group Milton Agency.
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News in Pictures
5 March 2009
LFH has created the identity and packaging for the three variants of Polish beer Okocim, owned by Carlsberg Polska.
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Packaging gains ground in the marketing mix
5 March 2009
As fmcg clients start to recognise packaging’s point-of-sale potential, design consultancies are gaining ground in the marketing mix, writes Gina Lovett
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Procurement is worth the pain
5 March 2009
For designers, procurement can seem like a stifling process. Barry Seal explains how they can make it work for them
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Screening out the past
5 March 2009
Using paper-thin screen technology, the moving image is colonising public spaces. What does this mean for the future of graphic design? asks Adrian Shaughnessy
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The industry must stop talking change and act
5 March 2009
I attended February's Designer Breakfast, where Michael Peters offered a veteran's insight into the current state of the design industry in the UK. He highlighted the problems faced by the industry, including bad art schools and mediocre talent Peters wants to see the design industry reshaped, to improve creativity and innovation. Not only would this mean reform of art schools, it would also require that designers become forecasters of future trends. Peters discussed ...
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The ornate grandeur of the Baroque
5 March 2009
The ornate grandeur of the Victoria & Albert Museum’s forthcoming Baroque exhibition might seem out of place in our credit-crunched times. But the Baroque style informs the values of many contemporary designers, says John Stones, who takes a look at some
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These awards show design can really make a difference
5 March 2009
You couldn't get a better indicator of the directions that design is taking than the two main contenders in the 2009 Design Week Awards.The creator of the runner-up, the MacBook Air, has become a regular at awards events. What Apple products bring is not just outstanding ...
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Voxpop
5 March 2009
How could the Design Council communicate its message more effectively to the industry?
