• Source: Online
• Publication date: 08 May 2008 12:06 PM
• Author: Gina Lovett

A number of visual arts organisations in Liverpool have joined forces to promote the city’s cultural credentials under an umbrella identity devised by Uniform.

The collaboration – between National Museums Liverpool, Tate Liverpool, Liverpool Biennial and gallery FACT – is aiming to position Liverpool as the ‘biggest and best arts offer outside of London’.

‘It’s quite a specific message that they’re trying to get across. It’s aimed at press, media and the arts community. It’s not necessarily a consumer message,’ says Tim Sharp, design director at Uniform.

The design consultancy won a three-way unpaid creative pitch at the end of last year, and was briefed to create a brand, look and feel for the collaboration that would communicate its core message.

The identity is currently being rolled out across brochures and marketing material, and also a website which will eventually feature a blog where the organisations can promote information on their current offers and activities.

‘The challenge was to create a look that is distinctive, but [that won’t] overpower the art itself,’ says Sharp.

Visual Arts in Liverpool’s blog site will launch next month. For more information, visit www.visualartsinliverpool.info.