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The new identity uses a suite of illustrations.
Prudential is planning to invest £100 million in new digital initiatives including an online investment ‘platform’, according to reports.
We look at examples of design going ‘beyond the graphics’ and getting to the heart of business.
- New World Trade Center logo is heavy with symbolism
- Five international designers join forces for D&AD annual
- Creating the logo for a NASA Space mission
- Scribble – the pen that draws in any colour
- Edward Bawden: Storyteller
- Marx my words
- The Click brands the National Centre for Writing