Arthur Steen Horne Adamson rebrands Tetley's Good Earth
Arthur Steen Horne Adamson is working on the identity, brand positioning and packaging for a new range of Tetley Products, Good Earth.Tetley acquired Good Earth, originally a US brand, in 2007, and commissioned ASHA to carry out a sales promotion.The consultancy’s brief was extended in 2008 to look at the identity, packaging of the products, Web presence, ads and promotional material for a UK organic range.The logotype uses a ‘secret’ halo above the ...
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