Why brand names are the new logos
Brand consultant Emily Penny asks ‘what’s in a name?’ as she looks at how following a fallow period of being overlooked by symbols, brand names are now experiencing a renaissance.
My latest articles
What I talk about when I talk about branding
Emily Penny, of Colourful Brand Strategy, looks at different definitions of the words “brand” and “branding” and asks if the industry can come to a consensus.
How to build bridges between the design industry and education
Emily Penny, co-founder of Colourful Design Strategy and visiting lecturer at The Cass, looks at how the design industry and creative education can build links with each other.
Branding for start-ups – why it’s deeper than just clever packaging
Colourful Design Strategy’s Emily Penny looks at how start-up companies need to consider the deeper impact of branding and invest in it from the start.
How to write the perfect design brief
Colourful Design Strategy’s Emily Penny on how clients can write the perfect design brief and how designers can make sense of them.
A design project is a journey – but how much should you charge for it?
Emily Penny looks at the thorny issue of working out how much to charge.
How do you name your design business?
Colourful Design Strategy’s Emily Penny looks at the considerations of choosing a consultancy name.
Why are we so scared of strategy?
Consultant Emily Penny looks at what designers fear, and should understand, about strategy.
Latest articles
Design across five decades: from the editors who brought you Design Week
As the design industry propelled itself forward, we were always there to champion, inform, analyse and guide the way.
Design Week quiz: a look back through the ages
Have you been paying attention for the last four decades? Only one way to find out.
Design Week: 1986-2023
Design Week closes, having championed design excellence for the past 38 years.
What will retail and experience design look like in 2024?
As part of our series on design in 2024, WeWantMore creative director Ruud Belmans offers his view on what retail and experience design might look like next year.