“Surprise and delight” – how can brands get it right?
Brandworkz chief executive Jens Lundgaard looks at brands that have successfully embraced the idea of delivering the unexpected.
My latest articles
A branded cup of festive cheer
Brandworkz CEO Jens Lundgaard rates high-street brands’ Christmas coffee cup offers.
The squeezed middle of the supermarket world
Brandworkz chief executive Jens Lundgaard looks at what might be the right branding strategy for an ailing retailer.
‘Dixons Carphone’ – is there a logic to the merged company name?
Jens Lundgaard of Brandworkz looks at the naming options when two companies come together.
Debranding cigarettes will prove the power of brand
Brandworkz chief executive Jens Lundgaard plain cigarette packaging will provide a measure of the power of branding.
Moustaches, sledgehammers and love-hearts – how charities are working their rebrands
Brandworkz chief executive Jens Lundgaard looks at how charities are embracing the rebrand.
Can you bank on a brand?
Poverty, struggle, dignity, purpose and pride aren’t often terms used by banks. But these make up the central message of TSB, Britain’s self-proclaimed ‘newest bank’, following its release on to
Why user experience is as important as visual identity
Our interaction with many brands is almost exclusively screen-based now – through a website, phone app or other screen interface, such as cash machines or self-service supermarket checkouts. Yet an
Quiet brands to shout about at Selfridges
Famous brands, stripped to varying degrees of their logos and labels, are being showcased by Selfridges’ edgy concept store, the Quiet Shop, for the next month.
Latest articles
Design across five decades: from the editors who brought you Design Week
As the design industry propelled itself forward, we were always there to champion, inform, analyse and guide the way.
Design Week quiz: a look back through the ages
Have you been paying attention for the last four decades? Only one way to find out.
Design Week: 1986-2023
Design Week closes, having championed design excellence for the past 38 years.
What will retail and experience design look like in 2024?
As part of our series on design in 2024, WeWantMore creative director Ruud Belmans offers his view on what retail and experience design might look like next year.