Retail interiors shortlist
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Clerkenwell Showroom for Domus Tiles by i-am associates
After reviewing the branding and sales process for Domus Tiles, i-am associates worked on a new 700m2 showroom in London’s Clerkenwell. The consultancy says the showroom is based on the ‘back-to-front’ design concept, with the showroom stripped of display walls and counters to return to its foundations, while the raw workings of the warehouse are brought to the front to become the focal point of the interior.
Eye Candy Store by Creneau International
Creneau International created designs for Belgian optician Eye Candy in which, the consultancy says, ‘the packaging becomes the store and the store becomes the packaging’. The shelving system is built from boxes that display the glasses. After purchase, the box is removed from the frame, becomes packaging and gets a carrying handle.
Virgin Holidays Flagship, by Office Twelve
For the Virgin Holidays flagship store in London’s Kensington, Office Twelve was briefed to bring the excitement of the holiday to customers while incorporating a digital experience. The store design features a digital wall of red hands that also act as triggers for iPads to display resort information. The basement features a retro gaming area designed to keep children entertained while faux windows feature movies of exotic vistas and ski resorts.
Nike Sportswear Ultra Lounge by Office Twelve
Office Twelve created the Nike Sportswear Ultra Lounge in Selfridges, London, to celebrate the 2011 Wimbledon season. The exhibition aimed to highlight some of the key tennis court moments associated with Nike and also featured a 360º interactive live match-viewing platform created from umpire chairs suspended from the ceiling. The space also showcased the Nike Sportswear and Elite performance collection.
