Le Chien et Moi
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Communicating the look and feel of antiquities shop Le Chien Et Moi is this dog-eared, sepia toned Victorian scrap book – part website and part artefact.
The book, which has been produced by consultancy Seismik, distills an ‘emporium of interesting things’ through photography, print and graphic design, according to Seismik creative director Jason Holroyd.
Shop owners Andy Bolton and Pip Bolton - who also work for fashion designer Paul Smith - donated the book to the project with blank pages, having found it in China years before.
Hand-written type has been laid out on screen with photographs of objects which are then printed by ‘heat press’ – a process for producing transfers - and applied as a laminate to each page in the book.
Photography has been captured by Scene Photography, which also shot the completed book as it appears on the website.
Unraveling string binding, rusted ring reinforcements, cracked glazes, brass corner protectors and blotted ink, give the feel of a dead poet’s notebook. Offset with samples of rich fabrics and flashes of gilded or carved detail, a timeless and tasteful look book is the resulting finish - tribute to the smiths and artisans who produced the curios within.
Visitors can leaf through pages on www.lechienetmoi.com and play videos, showing them around the Nottingham based shop. ‘One of them is shot from the perspective of the shop’s resident Bassett Hound,’ says Holroyd.
‘We strapped a camera to his head’ Holroyd adds, ‘but no animals were harmed in the making of this video.’ The hound even appears on the books engraved, laser-cut cover.
Weathered, opulent and decadent, Lechienetmoi.com casts a Withnail and I perspective on long-lost objects with a sharp digital eye.
