Brands must be more authentic, says report
‘Companies have to go further to inspire consumers’ and art and design could ‘do more to inspire commercially orientated companies’, says Mat Hunter, former Ideo partner and newly independent consultant.Hunter (pictured) will say as much at a conference next week, based on a report, Beyond Experience: Culture, Consumer and Brand, that Arts & Business commissioned business author Joe Pine and James Gilmore to write.Beyond Experience aims to ‘unlock the power ...
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