Coley Porter Bell creates new look for Perrier-Jouët House of Champagne
Coley Porter Bell has designed new packaging for Perrier-Jouët House of Champagne, aiming to give the range a more ‘elegant and contemporary feel’.
The new designs are used across the Perrier-Jouët master brand and the two key ranges – Non Vintage and Belle Epoque – with the redesign looking to create clearer differentiation between the two.
The brand marque has been redesigned and a new seal has been introduced across all products.
Coley Porter Bell says, ‘In line with the champagne house’s exclusive positioning, both ranges have been updated to convey craftsmanship, luxury and unique Art Nouveau artistic heritage.’
It adds, ‘Across the range, all colours and finishes have been updated and refined to reflect the brand’s distinctive colour palette and enhance the luxury codes in a harmonious way.’
The Belle Epoque redesign has places the brand’s anemone icon, created by Art nouveau artist Émile Gallé in 1902, at the fore. This is now also shown on the Belle Epoque deluxe cases to ‘underline the brand’s artistry and allure’, according to Coley Porter Bell.
The redesign of the Non Vintage range has seen the bottles’ neck foil and label simplified, with the new seal added to underline the brand’s signature green colour.
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