Method

The aim of the Creative Survey is to provide a measurement of creativity across all design disciplines.

To this end, we’ve balanced specialist interactive awards, such as the Webby Awards and the BIMAs, with packaging awards such as Starpack and the Pentawards.

This year we’ve also introduced the Design Museum’s Designs of the Year Awards to the mix, to provide more balance towards product and furniture designers.

The points formula is also weighted so that the key awards schemes – D&AD, the Design Week Awards and Cannes Lions – are the most valuable, alongside key international awards such as the New York Festival and the Art Directors Club Awards.

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