London-based consultancy The Allotment was set up in 2010 by Paul Middlebrook, James Backhurst and Michael Smith, who have worked for consultancies including Williams Murray Hamm, Pentagram and Elmwood. The consultancy’s rebrand of haulage firm White Logistics and Storage won the Best of Show award at the 2012 Design Week Awards, and The Allotment has also carried out rebrand projects for the Donkey Sanctuary and insurance company HomeProtect.

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