Monday, 26 January 2015
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Why Not Associates was set up by Andy Altmann, David Ellis and Howard Greenhalgh in 1987, and works on projects ranging from exhibition design to postage stamps, taking in branding, advertising and publishing. The consultancy has won plaudits and awards for its collaborations with artist Gordon Young. These include the Comedy Carpet in Blackpool, a 2,200m2 public art work featuring catchphrases and gags from a range of comedians, for which Why Not developed the typography.

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