Design Week
David Benady Freelance
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Liquid assets
19 May 2011
Drinks manufacturers have increasingly turned to less expensive and versatile plastics, but recent technological advances have given a raft of new possibilities to packaging with traditional materials such as glass and tin, as David Benady explains
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Complete package
Packaging & Branding Supplement
Innovations in packaging design and manufacturing are increasingly helping brands to stand out from the crowd. David Benady looks at some of the latest developments
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Brands new
3 March 2011
As the economic downturn bit, price-conscious shoppers turned to supermarket retailers’ own-label lines. But brands are fighting back by restating their core values. Both sides in this battle for market share offer opportunities for packaging designers, notes David Benady
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Art of crafts
9th December 2010
Premiumisation is one way to build a brand, and creating high-quality, limited-edition products with customised packaging usually does the trick. David Benady reports on a design sector that focuses on old-fashioned crafts, but not at the expense of the brand story
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Local flavour
18 February 2010
Brands are using the power of provenance to push their authenticity and reassure consumers about the origins and pedigree of the products that they buy. David Benady takes the measure of some recent initiatives
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Geezer pleasers
08 October 2009
The ‘bloke’ sector is growing with the increase in the number of men living alone and shopping for themselves. David Benady looks at how food brands are hoping to cater to them with a slew of new macho ranges
