Design Week
David Bernstein Freelance
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Willing believers
23 June 2011
Sometimes, all it takes is the whiff of a new perfume or, in this case, its name to set a train of thought in motion. Paul Smith’s Optimistic does it for David Bernstein
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Enlightened thinking
28 April 2011
The Royal Society of Arts is clearly looking to connect its proud past with the future using the new strapline ’21st century enlightenment’. David Bernstein says it is no empty promise
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Deputy dawgs
24 March 2011
They are the boss’ right-hand men and often, crucially, a go-between to the creative team. David Bernstein considers the challenging and complex role of the assistant manager
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One big mess
24 February 2011
The coalition Government says that it is trying to balancethe books, but ransacking our priceless brand heritage may not be the best way to do it, argues David Bernstein
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Mad Men-tality
25 November 2010
Honestly addressing negative consumer perceptions is often the simplest solution to the trickiest creative brief, as a noted ad guru from the 1960s discovered. David Bernstein agrees
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Graphic bedrock
25 March 2010
Designing a poster is an excellent way of creating focus and fine-tuning your ideas - never more vital than in election times. David Bernstein is looking forward to the campaigns ahead
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A friendly affair
25 February 2010
An interview is potentially the beginning of a long-term relationship with an employee, so it pays to get things right. David Bernstein offers employers some tips
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Compromising briefs
24th September 2009
Need committee decisions generate mediocrity - and would a strong ‘tsar’ necessarily fare any better? David Bernstein on the dynamics of judging
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Eliminating noise
27th August 2009
Presenting on the art of presentation can be a daunting prospect - and some own goals are nigh impossible to prevent. David Bernstein shares his experiences
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Lost in translation
25th June 2009
It can take years to create a successful brand, so owners should think carefully before making forays into new media territory, says David Bernstein
