Designers predict shop of the future: hi-tech, no logo
A trip to the shops next year could see retailers locating passing consumers with GPS, before luring them into their debranded hi-tech stores using limited-period discount offers texted to the shopper’s phone.This is the vision of Britain’s high street envisaged in retail designers’ predictions for 2010. Consultancy Judge Gill has authored a trends report which picks out five key directions for next year: debranding; the growth of experiential design; dual branding (such ...
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