After designing ‘non-official’ art and graphics to support Barack Obama’s 2008 presidential campaign, Josh Higgins joined the re-election campaign permanently in September 2011 to become design director.
Higgins left his position as creative director at California based ad agency Departure to head up the Obama For America team, comprising 21 designers, who he hand-picked.
Speaking from Chicago, Higgins gives his first interview since Obama’s victory last week and talks to Design Week about designing a winning campaign, the changing role of art and graphics, and the ‘lack of creativity’ from an opposition which ‘copied’ ideas.
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