The consultancy was appointed as Actimel’s agency of choice in the UK and tasked with simplifying and modernising the packaging.
Dragon Rouge says it wanted to increase the brand standout and improve navigation in the category.
The consultancy has introduced a new Actimel logo that features a sunrise image and also introduced new colours across the entire range.
Dragon Rouge says, ‘The new pack design is simple and modern, using a typographic style that communicates enjoyment and accomplishment and this is strengthened by the choice of vibrant colours across all 13 varients in the range.’
The new packaging is rolling out this month.