Embedding design at a European level
While the design world’s attention was focused on London last week, for London Design Festival and D&AD’s 50th anniversary celebrations, over in Finland, a top-level group of design leaders was taking the first steps in a plan to embed design at a European level.
The Design for Growth and Prosperity Report outlines 21 policy recommendations that could make design a key part of European Commission thinking.
The aim is to use design to promote job creation and social development across Europe, and also to provide consistency across the diverse European Union.
So as well as headline-grabbing proposals such as introducing a ‘Designed in the European Union’ label and setting up a European IP ‘court’, there are moves to, for example, roll out a standard industrial code for design across all European countries.
If the proposals are accepted, they would benefit not just those countries (including the UK) where design is relatively well-represented at Government level, but also nations such as Bulgaria, Cyprus and Romania, that don’t even have any national representation for design.
The authors of the report, who include the Design Business Association’s Deborah Dawton and Andrea Siodmok, formerly of Dott Cornwall, are now focusing their attention on selling the proposals in at European Commission level.
Given that the report was commissioned by EC vice-president Antonio Tajani, there seems to be a welcome chance of their success.