What will our Olympic memories be made of?
This week, in the run-up to the London 2012 Olympics opening ceremony, we’ve run a series looking at the design ‘icons’ of the Games.
Or will it be something more banal, more everyday? Could it be the colour of the running track, with Gareth Hague’s 2012 Olympic font embossed on it?
Source: Locog/Steve Bates
Could it be (for the luckier ones) the signs on the pillars in the Olympic stadium, the flowers in the Olympic park? Or (for the majority of us) the colours of the BBC TV studio?
Is there an iconic Olympic image still out there waiting to be discovered? My enduring memory of the Barcelona 1992 Olympics, for example, isn’t the logo, or the stadium, but the view from the diving pool at Montjuic, as the TV cameras panned over the city skyline.
In design terms, the last few weeks, months and years have been about the big concept, the big launches, and seeing the iconic objects build up.
The next few weeks, by contrast, will be all about the feel of these objects and designs, how they impose themselves into our lives and how we rub up against them.
This is the time when the hidden beauties, or the hidden flaws, in all these things will become apparent.
And this is the time that will shape our memories of them for years to come.