Fraserdesign creates IISG rebrand

Fraserdesign has revamped the brand identity for the International Insurance Services Group, which will relaunch as Moot International in May.

The project includes website, corporate brochure, stationery, signage and promotional materials, as well as the branding and name generation for nine products.

‘The company operates different sub-brands and no-one really had recognition of the umbrella brand. So with this project we are trying to build recognition for the master brand so as we are able to cross-sell its sub-brands,’ says Fraserdesign account manager Claire Richardson.

‘The old identity did not reflect what [IISG] was. We had to come up with an identity that shows it as a young, exciting, entrepreneurial company. It is very technical-minded and professional, so we needed to reflect that,’ she adds.

The company, which operates in eight worldwide locations including the US, Australia and Italy, will relaunch the identity overseas on a rolling programme throughout the year. Brazil is expected to be the first operation to relaunch.

The group is the retained consultancy for IISG and did not pitch for this project.