Augmented reality porcelain plate

Mon, 16 Jan 2012 | By Emily Gosling

 

That’s exactly what Andrew Tanner Design has done for Royal Winton Bone China - embiuing it with a new lease of life using augmented reality.

The studio is launching the new Chintz design at the Home trade show, currently running in London’s Earl’s Court.

It has teamed up with Jason Jameson and James Hall of animation studio Unanico Group and Royal Winton to create English Hedgerow - a porcelain collectors’ plate that uses augmented reality to become digital, as well as ceramic, art.

The flora and fauna design can be viewed suing a free iPhone app.

Andrew Tanner, founder of Andrew Tanner design, says, poetically,  ‘Working closely with the animators, we have created a surface design inspired by the English hedgerow. Amid the brambles, beech and dandelions, a bullfinch tends to its nest.

‘As a fly buzzes in the oak and hazel, a caterpillar curls in the grass and a butterfly through the hawthorn and stitchwort.’

Alongside their debut at Home, the designs can also be seen at www.designedinengland.co.uk