Monday, 24 November 2014
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If the shoe fits

In the last few weeks the design industry has celebrated a plethora of graduate work and Design Week has been impressed by the ingenious projects the students have come up with.

 

Zoo shoe photographed by Hannah Goodrham

Source: Hannah Goodrham

Zoo shoe photographed by Hannah Goodrham

This week, I was sent a self-initiated project - the Zoo shoe - from Loughborough design student Ben Flannaghan, and while I don’t mean to come over all Dragon’s Den-like, frankly I would back it.

It may be because of my love of shoes and the fact it would save me space in my wardrobe and money in my pocket, but the shoe in question has a far more innovative appeal.

Zoo shoe photographed by Hannah Goodrham

Source: Hannah Goodrham

Zoo shoe photographed by Hannah Goodrham

The Zoo shoe has an interchangeable upper layer, so you buy the sole and tongue and then zip on a new ‘skin’ (as Ben calls them) to suit your style that day. The great part about it is that you design and personalise your own skins.

Zoo shoe photographed by Hannah Goodrham

Source: Hannah Goodrham,

Zoo shoe photographed by Hannah Goodrham modeled by Courtney Newman

‘I developed the shoe as a customization project that aims to orientate the design process around the customer,’ says the industrial design student. ‘I realised while the top of a canvas shoe has a quirky pattern, the sole doesn’t change. If you split them up via a zip, it allows people to design their own upper layer.’

Ben is also hoping the Zoo shoe will catch on as an advertising tool like the T-shirt, which is often used as the clothing of choice to promote bands, artists, clubs and companies.

Zoo shoe photographed by Hannah Goodrham

Source: Hannah Goodrham

Zoo shoe photographed by Hannah Goodrham

The project was part-funded by the Loughborough Enterprise Office, which has nominated it for the Student Enterprise Awards at Loughborough University. The winner is to be decided by public vote on 15 September.

Ben has created wearable prototypes which feature on his website www.thezooshoe.co.uk. Watch the video below to see how the Zoo shoe works. Boot-tiful!

Source: www.vimeo.com

Readers' comments (4)

  • Coincidentally, I wrote an article about young design graduates that you can read here:
    http://worldmanabouttown.wordpress.com/2010/06/21/graduating-with-flying-colours/

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  • I think that this design is awesome, especially for boys as they tend to wear trainers most of the time. However, the sole and tongue could get worn out quickly so some really tough material needs to be used.

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  • Please see www.thezooshoe.co.uk for more pictures and information about the project.

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  • Fantastic model ................




    www.clippingimages.com

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