House away from home

Tue, 31 Aug 2010 | By Angus Montgomery

Creative collective House is to take over 1 Berwick Street in London’s Soho to host its first-ever event Pop Up House during the London Design Festival.

House was set at the beginning of the year by a cross-disciplinery team who met at the Central Saint Martins Immersion Programme. Co-founder Theo Bridge, a design researcher, was one of the founders of the New Deal of the Mind programme, while other House members include fashion designer Dilini Nanayakkara and set designer Joe Morris.

Bridge says the group ‘had a similar set of ideals’, and wanted to look at ‘how to make your way in the creative industries during a recession’.

Bridge says one of the aims of House is to set up as an agency covering a number of different disciplines, which could respond to multi-faceted briefs. The Pop Up House initiative, as well as hosting events such as fashion shows and lectures, will also act as a physical base and working space for House.

Highlights of the LDF Pop Up House installation, which will be in place from 18-26 September, include a D&AD Sharp’ner event and a talk from Seymour Powell associate director Paula Zuccotti, which will look at the role of ethnography and user-research in design.

Pop Up House runs at 1 Berwick Street, London W1F from 18-26 September.