Hot 50: VICTORIA & ALBERT MUSEUM

Hot 50 Supplement

The Victoria & Albert Museum and the London Design Festival forged a valuable partnership to celebrate design in the museum that is perceived to be the cradle of creativity past and present. The 2009 festival, held last September, was hailed as a success, proving that creativity can transcend tough economic times.

The LDF took over the first floor of the V&A’s Sackler Centre, including facilities and exhibitions there. Christine Losecaat of Little Dipper handed the London Design Embassy she has nurtured from its inception to the LDF organisers. The business matchmaking venture was located in the V&A by LDF deputy director William Knight. Losecaat plans to expand the event overseas.

Following the LDF, the V&A finished the year with another collaboration to create interaction design show Decode: Digital Design Sensations. It worked with Onedotzero to showcase 35 pieces of work that convey the notion of code as a raw material, the idea of how technology affects our everyday lives and the fun factor of interacting with digital installations.

That V&A director Mark Jones should receive a knighthood in the 2010 New Year’s Honours List is fitting tribute.

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