- INDUSTRY VOICE
True North’s Sara Johnson looks at brand tone of voice, and whether ‘happy’ is really a good default.
Designer Bob Mytton tells us how he reignited his creative inspiration… through jazz.
Illustrator Jon Burgerman on doodling, being braver and brushing your teeth.
Lambie-Nairn managing director Lisa Hill talks us through her five favourite television idents ahead of BBC2’s 50th birthday.
Marketing director Tom Foulkes tells us why accepting free pitches from designers can be bad for a client’s business.
In his Four Corners column, Jon Daniel marks Black History Month by examining the work of nine pioneering designers.
Former Kimberly-Clark marketing director Jon White spills the beans about what’s really expected of design consultancies.
Consultant Emily Penny looks at what designers fear, and should understand, about strategy.
The industrial design legend behind the Raleigh Chopper, Bush TR130 Radio and Marble Run answers our questions.
As the Design Council launches its new web presence, Mathers outlines his plans for the future.