BIMA identity, by Only

By Tom Banks February 23, 2016 5:42 pm February 24, 2016 10:03 am

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The British Interactive Media Association has a new look anchored by a new logo, which features a framing device designed to be applied across the brand.

According to Only creative director Matthew Tweddle, each point on the right angle represents one of three pillars of activity –championing, connecting and developing the industry.

“The BIMA frame provides a system that unites BIMA’s goals and products in an easy-to-communicate way,” says Tweddle.

The site will roll out across more touchpoints in the coming months including a new website also designed by Only.

6 BIMA Trophy — BIMA trophy

Guidelines

BIMA Books

4 BIMA Poster

3 BIMA Stationery

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