Daymer Bay iced tea branding, by Mayday

By Sarah Dawood February 4, 2016 3:00 pm February 4, 2016 3:00 pm

Consultancy Mayday has redesigned the packaging for Daymer Bay iced tea drinks.

The new designs will be launching at Waitrose next week, then rolling out to other retailers.

The hand-drawn logotype aims to give the brand a “laid-back, surfer style”, says the consultancy, with “fruity, bright, beach-inspired” illustrations to demonstrate “vitality”.

The new design will be rolled out across packaging, merchandise and marketing, and online in the coming weeks.

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