Ford Vignale branding and experiential design, by Imagination
Imagination has designed the branding and a range of customer experiences for Ford’s new Vignale range of cars, which are part of an “end-to-end premium mobility experience.”
An identity has been developed and the positioning “designed to give you the luxury of time” created as well as the Vignale Lounge concept – a space to customise and purchase Vignale cars from.
Other touchpoints include events, marketing and The Ford Vignale Way – a set of guidelines for Ford employees to give a consistent brand experience throughout purchase and ownership.