Giphy branding, by Dark Igloo

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Branding consultancy Dark Igloo has created an of-the-moment gif-inspired visual identity for gif library and creation site Giphy.

With lighters, animated stings, online designs, stationery and business cards transformed into moving lenticular images, the project is a cornucopia of fun and futuristic branding. Dark Igloo commissioned artists and illustrators including AnimatedText, Julian Glander, Kidmograph and Skip Hursh to create designs to be used across Giphy’s platforms. According to the consultancy, the designs aim to “showcase gif artists in real life and melt your face.”

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