Growth Rings, by Lantern

By Aimée McLaughlin June 20, 2016 6:50 pm June 20, 2016 6:50 pm

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Lantern has a created a new brand identity for furniture maker and social enterprise company, Growth Rings.

The new look comes as the furniture and homeware business – which provides education and training for people with criminal records, a history of addiction or low skills levels – hopes to reposition itself as an oak lifestyle brand.

The redesign includes a new marque representing the growth rings on a tree, while the “G” in the centre of the logo is angled to illustrate the quarter-sawn technique that is often used to slice oak timber.

Lantern has produced a range of promotional material featuring the redesign, including a new website.

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