Kobe Bryant typeface, by Sawdust

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Sawdust has created a bespoke typeface for basketball star Kobe Bryant, after being approached by Nike to develop the project.

Sawdust’s Rob Gonzalez says the consultancy was briefed to develop a typeface based on Bryant’s existing brand identity, that could be used by Nike across marketing material and merchandise.

Gonzalez says: “The design was inspired by the star-like negative space that is created in the central point of the logo mark, it creates movement and energy, which is something we tried to capture in the type design.”

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