Nongfu Spring water, by Horse
Horse has created the packaging for a new mineral water for Chinese brand Nongfu Spring. The new product, aimed at the youth market, includes a bottle design with a patented leak free cap and illustrations from renowned artist Brett Ryder.
Horse commissioned Ryder to create a set of fantastical illustrations reflecting the four seasons and depicting the wild species that inhabit the nature reserve where the water is sourced.
Sarah Pidgeon, creative partner at Horse, says: “The label design imaginatively brings the natural world of the water source to life in a way that appeals to young people.”