Pho Manchester campaign, by Music

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Music has created the campaign to launch Vietnamese street food restaurant Pho in Manchester.

The consultancy has created the integrated #WHATTHEPHO campaign.

Music says: “The campaign plays on the fact that a lot of people in Manchester are not yet familiar with Pho – the restaurant, the dish, or even Vietnamese cuisine. They may not yet know what the dish is, where it’s from, how it’s made, or how to pronounce it.

“#WHATTHEPHO provides a flexible campaign mechanic that can be used to deliver all of the information Mancunians need to know, including crucial details like the opening date and location of the restaurant.”

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