Rocks identity, by Bluemarlin
Bluemarlin has created a new identity for the Rocks range of squashes.
The consultancy says it has developed the identity around the concept of “rocks your world”.
It adds: “The Rocks logo features prominently on the design as a stamp of authenticity – it conveys the spontaneous energy of the brand while affirming a strong and confident brand voice. The colourful splat of squashed fruit communicates the energy of the brand and the product truth of it being packed full of flavour.”