Sensi, by Method

By Tom Banks April 14, 2015 12:23 pm April 14, 2015 12:23 pm

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Method has worked with Sierra Leonne-based social enterprise Sensi to create an identity and help it define the organisation’s positioning. Sensi has used these assets to help establish itself and get it’s Ebola initiative off the ground. This primarily involves leverdging simple communication system such as SMS and other messaging services like WhatsApp to promote health education, propagate sensible information and dispel inaccurate information. Method worked with Sensi over a three week “sprint” to look at ways the organisation might best communicate itself and its message. The visual language is inspired by the Sierra Leonne landscape and culture, and the quotation marks hint at direct speech and form an abstract S.

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