Watermans Arts Centre branding, by Them

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Consultancy Them has created new branding for Watermans Arts Centre in Hounslow, west London.

The consultancy says: “The brief was very specific; the solution needed to compliment the old, stark building and embrace the industrial design while making the space feel vibrant and energetic.

“We built a bold, diverse and dynamic brand toolkit and guidelines to reflect the offering and used the Interstate font while retaining the existing Watermans logo. Inexpensive graphic materials such as wallpaper, for the repeat pattern bill posting effect, and Dibond were used to wrap walls and pillars, bringing brightness into the space.”

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