Friday, 10 February 2012
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Interiors - Valeria Hedman

Becoming a creative director was always the plan for Valeria Hedman. At age seven she designed business cards bearing that title, her father told her. Today, Hedman is director of her own consultancy, Transfer Studio, which she set up in 2006 with her then fellow student Falko Grentrup.Originally working in Web design for a Swedish telecoms company in her hometown of Stockholm, Hedman enrolled at Central St Martins College of Art and Design, where she studied graphic design ...

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