Sainsbury’s ready-meal packaging given a patriotic facelift by Blue Marlin.

Sainsbury’s ready-meal packaging has been given a patriotic facelift by Blue Marlin. New branding for the supermarket’s Classics range was influenced by British icons Paul Smith and Guy Ritchie, and features a Union Jack background. A chunky slab serif typeface is used, and the range has been designed to give the feel of a British gastro pub. The new line will roll out this month.