Cascading fireworks for Tesco’s millennium wines

Cascading fireworks form the basis of Tesco’s packaging for its range of red and white millennium wines. Pemberton & Whitefoord designed the commemorative packaging, which makes prominent use of the New Millennium Experience Company’s official ‘millennium yellow’. The wines are launched tomorrow and are available in bottles or boxes. Pemberton & Whitefoord partner Adrian Whitefoord says: ‘As an expression of celebration, the use of fireworks spans hundreds of years and many cultures. This made them an ideal choice to embellish a millennium product.’