London estate agents launch with oranges

London estate agents Farrar & Co is launching a postcard direct mailer this week, designed by Zulver & Co. It aims to attract enquiries around the estate agent’s locality of Kensington and Chelsea, using local facts in four series of witty designs. Among the first set is ‘two ripe oranges’, which explains why the King’s Road is so called – Charles II used it as a private road to travel to Hampton Court, stopping to visit mistress Nell Gywnn, an orange seller. Photos are by Martin Langfield and the illustrations done in-house.