Objectives tells a story
Museum group Objectives had the general public rather than the cognoscenti in mind when it designed this permanent exhibition at Nottingham Castle Museum, which opens tomorrow. ‘It is a people’s
Award success adds unquantifiable factor
By 10am last Thursday, before I even picked up DW, I had a nice call from a hi-tech client. – Reason? – to congratulate us on our position in your
Briefs
The Royal Automobile Club’s annual report features the company’s new corporate identity, designed by North, for the first time. This is Grandfield’s third RAC annual report, its first one as
Wales is on the move, to coin a phrase
I read with interest that there is a “rebranding” exercise being carried out to “reposition” Wales (DW 19 June). – I think this raises an interesting issue about language, surely
BA takes Club World sky-high
Diefenbach Elkins Davies Baron is believed to be redesigning cabin interiors for British Airways’ Club World service, as part of a campaign to reposition it higher up the market. The
RETAIL
Designed by Terence Conran and a team of designers, Conran Collection opens its doors for trading on 4 July. Products range from sofas to china and accessories. Venue: 12 Conduit
Red Cross to be known as ICRC
Horseman Cooke McBains is creating a new identity for the International Committee of the Red Cross. The existing identity comprises a red cross in a roundel, formed from the words
New image for soft drinks body
South London consultancy Gorard Dean has developed a new identity for the British Soft Drinks Association, a group which promotes the interests of the soft drinks, fruit juice and packaged
Designers have an attack of the clamp
Designers have been suffering all sorts of transport problems this week. Reports have reached DW of a mishap which befell Martin Seymour and Anthony Wolfsen of Light & Coley.
Medeva unifies name
UK-based international pharmaceuticals group Medeva is to rebrand its 12 subsidiaries, which are based around the US, Europe and the UK, under the Medeva name. Corporate identity has been developed
Two wheels good, four wheels better
Simon Waterfall of Deepend Design is still mourning the loss of his beloved Ducati, which suffered an unplanned interface session with a Mercedes (DW 22 May). ‘It’s a pretzel, it’s
Arthur Andersen reviews position
Enterprise IG with sister company Research International has been appointed to reposition Arthur Andersen. – The research, which is due to be completed by the end of this year, will
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