Cass Arts set to expand and launch own-brand range
Cass Art artist materials shop is set to expand nationally, as well as launching a range of own-brand products, designed with Pentagram, and a new online creative portal.
The chain currently has five London branches. Mark Cass, managing director of Cass Art, says it is hoping to expand outside London ’in the next few years’.
A Pentagram spokeswoman confirms that the consultancy is designing the interiors for the refit of one existing and one new London store, with a team led by Pentagram partners Angus Hyland and William Russell.
Last year, Pentagram designed the Hampstead store’s interiors alongside All of Us, which created its digital interactives. Pentagram has been working with Cass Art since 2003, when it was approached to create its brand identity.
Cass Art says the own-brand products will launch in the next few months and will include items such as paper pads and other materials.
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How refreshing to see the growth of a brand like Cass Arts prove to the retail gloom merchants that everything is not ‘going digital’. With Amazon announcing that sales of digital books surpassed sales of printed books it is encouraging to believe that not everybody spends their evenings glued to their kindle but are perhaps doing something creative instead. Oh – and congratulations to Pentagram and Cass Arts on producing a perfect example of good shop!