South West Trains gets Open minded

Open, including the design consultancy formerly known as Horseman Cooke McBains, has been appointed by South West Trains to redesign the travel group’s literature.

Leaflets, station posters, and Gold Service magazine – which is sent to season ticket holders – are included in the project.

“We are redesigning everything,” says Open director Chris Noel-Johnson. Open is working in conjunction with ad agency CBC on the project.

Open is also working on a television ad campaign for Rhodes to Home, the first branded venture from manufacturer Hazlewood Foods, which is better known for producing own-brand products for supermarket groups. The 13-strong product range is endorsed by celebrity chef Gary Rhodes.