Aware of asbestos

De Winter design has created a campaign for the National Asbestos Helpline, aiming to raise awareness of the helpline and highlight the importance of recognising asbestos-related symptoms. Hazel Alexander, De Winter studio manager, says, ’It needed to appeal to doctors and nurses, but also to the target audience of men in their sixties, so we used imagery they could relate to and that would get their attention.’