Lufthansa targets youth

Stockport design group Tucker Clarke-Williams is working on a specially targeted youth identity for German airline Lufthansa.

The identity, which will be unveiled later this month, is for use in young person’s travel agencies STA and Campus Travel. The consultancy is designing stationery and will then create a direct mail campaign.

The project comes after Tucker Clarke-Williams’ design work for the Barclays student account recruitment drive.