Nice Agency works on Channel 4 iPad design

The new app, 4oD Catch Up, will give iPad users access to Channel 4’s 30-day catch-up service.

Nice Agency won a pitch for the work in November 2010.

A photography-led look dictates the interface, which has been designed in line with 4oD guidelines, according to Nice Agency joint managing director Ryan Hall

He says, ‘It is consistent with other 4oD offerings, and has been designed around content.’

Nice Agency worked with Channel 4’s creative and user-experience teams to realise the project, agreeing on content, working on a full set of wireframes and developing interactive prototypes.